State Ethnographic Museum is one of the first of its kind in Poland. Since the end of the 19th century it collects and examines the cultural heritage of humanity. On the occasion of the FIFA World Cup 2016 the museum has decided to open its doors and exhibition halls for an extremely colorful and diverse world of football passion.
While maintaining the current exhibition entitled "Times of Celebration", dedicated to more traditional ways of celebrating, we have introduced Poland's largest collection of football memorabilia (Collection of Stefan Szczepłek) into the museum space.
The resulting accumulation of various colors, both costumes and football memorabilia, required introduction of unconventional visual solutions. To catch attention of recipients we have used a highly contrasted colors and polygons used in the legendary football Adidas Telstar (developed for the needs of the first television broadcast of a football match)
To emphasize the dynamics of entering the world of football museum interior, we have created outline of the football field, thrown at an angle on the outline of the exhibition hall.
In cooperation with the patron, BZ WBK Bank Santander, custom promotional items were introduced in the museum’s space.
“Futbol jest wszędzie!” "Football is everywhere!"Communication in social media consciously and ironically referred to the accumulation of information related to football and the World Cup. We tried to reach a new audience, without discouraging regular visitors with the theme of exhibition. .
The exhibition was shown in other media, such as Dzień Dobry TVN, Rzeczpospolita, Polskie Radio Program III, TVP SPORT, Przegląd Sportowy, Piłka Nożna, Zwykłe Życie, Kopalnia.